Video is has taken over social media.
I’m sure by now you’ve probably had to make a video of yourself and post it on social media. The question is, how do you make those home videos stand out from the rest?
Here’s what Church Comms Facebook Group member Ben Stapley said:
Church Leaders, here are my top ten tips to make great videos while recording yourself on the phone during this crisis. Spending a little effort with these tips will avoid making lousy home recordings while we are social distancing.
- Framing – Shoot mid-thigh up. It allows you to give broad gestures with your hands. It also allows you to punch into a tighter shot while editing.
- Audio – Don’t stand more than five feet from the camera so the mic can pick you up. Also, make sure to project your voice and turn off anything noisy in the room like a fan or air conditioning.
- Video – Shoot in 4k and 24 frames per second. It gives you the best image possible. Also, use the best phone in the house, even if it’s your kids’.
- Lighting – Stand in front of your most significant bay window and open up the blinds. You will look gorgeous.
- Eye Contact – Find the camera and look at it. It will make a personal connection with your audience.
- Eye-Level – Put the camera on eye level to avoid the dreaded double chin look.
- Background – Make sure it’s distraction-free – there shouldn’t be any dirty socks on the floor. Also, make sure it’s dynamic – you shouldn’t be standing against a blank wall.
- Duration – Keep it short and sweet. Whatever your message length was in person, it should be cut down in half for video.
- Content – Transition from the stage to the screen by changing your content and tone from authoritative to authentic.
- Audience – Picture one person you want to connect with and communicate with them. If you do that, you’ll relate to everyone.
Practice as much as possible. Being in front of the camera isn’t easy, especially for those who are not used to it. I hope that this advice could help you create better videos. Good luck, and just remember to have fun with it!