Why Every Church Communications Team Needs A Brand Guide (And How To Make One)

A recognizable brand carries a lot of weight. We often think of “brands” as something exclusive to major corporations with million-dollar advertising budgets and a global reach. But the reality is that “branding” is everywhere. Content creators and influencers have brands. Local mom-and-pop stores have brands. Freelancers have brands. And, whether or not you’ve thought […]

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