Much like any other institutions, churches need marketing to communicate and reach out to people, especially to the unchurched. Through marketing, churches are able to create campaigns that will help in spreading awareness, keeping the congregation members interested and inviting new churchgoers.
Just like the times are changing, marketing changes as well. There are new ways of communication and marketing platforms that are popping up every now and then. With that being said, here are 3 major reasons why you need you rethink and upgrade your church marketing strategy:
Digital marketing is continuously rising as one of the major focus of brands & churches when it comes to marketing strategy. At times, organizations may actually decide to focus on mainly the digital marketing platforms.
Since digital marketing is a technology-based platform, it is safe to say that it will be ever-changing. Social media platforms like Facebook, Instagram, Twitter, and the likes, constantly change their algorithm and add features that can suggest a new course of action. Even email marketing platforms like MailChimp, ActiveCampaign and such, manages to further develop their platform to allow users to have better control of the actions they are able to do through them.
In summary, as long as we are using digital marketing, the need to catch up with the latest trends in marketing will always be there.
Availability of Data
With digital marketing being the most important aspect in church communications today, almost anything is within our reach. One of the best things that digital marketing offers is the availability of data. Even a single post allows us to see significant data which can be used to make certain strategic decisions like what type of content to put out next.
In this digital age, data-driven decisions have become the standard. Without these data, it’s challenging to plot your next strategy and make sure that they will be effective especially in social media.
Though data may not always guarantee your marketing campaign success, it’s actually helpful for church communicators to have these data as a guide on the strategy directions.
As we are living in an advanced era, people learn to cope with the available technologies like smart phones. Information has become conveniently available in just a few clicks which allows people to understand more concepts and to get informed.
Better informed people are smarter people. An example is a digital advertisement – informed people will know the difference of a digital ad from an organic post. Knowing the difference will make them see those things in different ways. They may just ignore the digital ad after identifying that it is and pay more attention to the organic post that is relatable to them.
Having this in mind, church communicators must always remember to be relatable than just informative. People are smarter and more equipped than ever.
Whatever your marketing objectives are in the coming year, these 3 reasons why you should improve your church marketing strategy in 2023 should definitely spark a challenge in you as a church communicator.
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