3 Ways To Help More People Find Your Church This Easter



3 Ways To Help More People Find Your Church This Easter


Did you know that people Google words like “church” or “churches near me” more during the weeks leading up to Easter than at any other time of year? It’s undeniable—any pastor or church leader will tell you that Easter is the biggest holiday on every church’s calendar. 

With Easter coming early in 2024, now is the time to think about getting your message out there so you can expand your reach and go deeper with your community. However, most churches don’t have a huge Easter marketing budget to spend on radio, TV, or Google Ads. And relying on word-of-mouth promotions can fall flat if your congregation doesn’t have resources to share with friends and family. 

So, how can your church reach more people who are looking for a church home in your area? Let’s take a look at 3 powerful ways your church can help people find your church and get connected with your community.


Subsplash - 3 ways to help more people find your church this Easter

1. Build a Discoverable Online Presence

How “discoverable” is your church? In other words, when someone searches for “churches in [city name],” does your church show up at the top or the bottom of the search results? You can discover where your church ranks by doing some quick searches like this in Google, Yahoo, or Bing. 

The reality is that people are searching for churches online long before they ever attend in person—especially around Easter and Christmas. As your digital front door, it’s essential to optimize your church website so that it’s easy to find on Google and other search engines. This process is called Search Engine Optimization (SEO).  

A good place to start is by optimizing your local SEO, which helps your church rank higher when someone in your area searches for “church near me,” or “churches in [your city’s name.]” This would involve creating a Google Business Profile, adding pertinent information, getting listed in other directories, and asking people to write positive reviews about their experience with your church.

Next, you can take steps to ensure that your church website is optimized for SEO. This includes making sure your website is mobile friendly, creating high-quality content, focusing on keywords, and learning how to use Google Analytics. 

Check out Church SEO: Help people discover your church for step-by-step instructions for improving your church’s SEO.  

The best church website builders come with SEO tools to help make your church more discoverable online. Subsplash goes the extra mile with built-in blogging and media pages that automatically search-optimize every single content item (such as sermon videos, podcasts, and other content) that you upload to your site. This allows Google to rank your church’s site higher as you add content.


2. Embrace an Easter Hybrid Strategy

Think about these two facts about Millennials: Not only are they the largest segment of people visiting new churches, they’re also the generation adopting the hybrid church model at the highest rate. The simple fact is that online discovery leads to hybrid engagement, which leads to ongoing attendance.

Effective hybrid Easter services create a cohesive and engaging experience for your entire church community, whether they’re attending online or in person. For example, create an Easter landing page on your church’s website and mobile app with everything visitors need to know before attending. For your in-person guests, prepare your parking staff and door greeters by giving them matching t-shirts or lanyards so visitors know they are there to help. Create a welcome booth at church with Easter service information and staff who can help with directions and the child check-in process. 

This unified approach enables your church to extend the message of Jesus’ resurrection to a broader audience, fostering engagement and establishing lasting connections throughout the year.

Pro tip: Get your free copy of How to Run a Successful Hybrid Easter Service with expert strategies, practical checklists, and helpful insights to reach and engage more people this year.


3. Equip Your Community to Invite People to Easter

Did you know that 35% of unchurched people say they would attend a worship service if they were invited by someone they know? Empower your members to reach people in their community with simple but effective resources, such as:

  • Shareable social media invitation graphics
  • Printed invitation cards
  • Event promotion links & flyers
  • Mobile app promo tools

Using these tools to help mobilize people who are already part of your church community can make this your most impactful Easter yet! 

Looking for beautiful flyers and invitation cards you can use today? Download the free, professionally designed, and customizable 2024 Easter Media Kit from Subsplash!


Reach & Connect with More Easter Visitors

By making your online presence more discoverable through SEO, creating a unified online and in-person church experience, and giving your people the resources and encouragement to invite people in their communities, your church can expand your reach and connect with more visitors this Easter.

With over 17,000 churches and organizations partnering with Subsplash, we hear stories about churches connecting with millions of people around the world every week with the gospel message. If your church hasn’t taken advantage of the Subsplash Platform yet, schedule your free call with a Ministry Consultant today


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