Nowadays, social media is a place of first impressions. If we want to quickly see who someone is, or maybe learn a little bit about them, social media is often the first place we look. The same is true for churches.
The other day I attended a church for the first time, and about a week before I decided to attend, I looked them up on Instagram. The church’s feed was very clean and professional, but most importantly, it was inviting. This helped lead me down the path of deciding to attend the church the next Sunday.
Developing an inviting Instagram feed doesn’t have to be hard. In fact, there are 4 easy ways you can instantly improve your church’s Instagram feed, and I’m going to take you through each one!
Develop A Grid Layout
Posting onto your Instagram using a grid layout can greatly improve your feed’s appearance. Posts are displayed on your feed in three columns, making it easy to determine a grid layout and stick to it. There are a bunch of different grid looks you can go for.
Come Up With A Theme
Determining a theme for your Instagram can also enhance your feeds overall feel. Are your pictures and/or graphics light colors and airy? Or are they dark colors and moody? Or are they something else? Choose a theme for your feed; whether that be minimal, moody, colorful, etc. and stick to it.
Determine What You Want To Post About
Figuring out exactly what you want to post about is key to having a great Instagram feed. What does your church post about? Is it Jesus? Is it scripture? Is it your congregation? Maybe you post about all of that, but nailing down exactly what it is you post about can boost your overall theme and can be a huge help with a grid layout.
Pick One Filter Or Preset And Stick With It
Finally, pick one filter or preset to put onto your pictures and stick to it. If you’re posting a graphic, make sure that the color scheme matches the rest of your graphics and pictures. This is huge when it comes to the consistency and uniformity of your feed.
Social media may very well be the first impression someone has of your church, and your feed can either make or break someone’s decision to attend your church. By using one, some, or all of the steps listed above; your Instagram feed is going to look more inviting, and have a higher chance of bringing in new faces to your church family.