One of the most valuable tools any church or organization can have is a brand guide.
So, what is a brand guide? A brand guide is a set of rules and regulations that explains how a church or an organization should present its brand to everyone. This includes the tone of voice in terms of audio or written materials, the story which clearly represents the mission, vision and values, the group of people to which they are communicating, and the visual style in terms of communication materials. Following a brand guide will establish consistency and clarity in your messaging.
If you are a church communicator, this is the first thing you should be studying and referring to when implementing communications across any channel. Church communicators must always stay consistent with their church brand guide to prevent confusion to the community and effectively portray what their church is all about.
Our community of church communicators has frequent discussions about brand guides, and in a recent post, many of them shared examples of their brand guides to help others improve or jumpstart their church’s brand guide creation process.
Here are some of the helpful brand guides to have a look at if your church is working to establish your own brand guide.
Episcopal Diocese of Maine via Katie Clark
Click here to view the full guide.
St. Luke’s United Methodist Church via Kristen ‘Hanschu’ Raves
Click here to view the full guide.
Tabernacle Baptist Church via Thomas Ciaramitaro as seen on Media Ministry
Click here to view the full guide.
Woodland Baptist Church via Media Ministry
Click here to view the full guide.
Open Door Baptist via Media Ministry
Click here to view the full guide.
These are just a few examples of the amazing branding work from church communicators that we have seen in group discussions. Our community aims to spark discussions on branding, design, and church communication in general by empowering and inspiring each other. We hope these examples can help you inspire your brand development and improve your overall communications.
Do you have other suggestions on where to find inspiration or have your own branding work? Drop your link in the comments section of this post and let us see your work as well.
