Church graphics are becoming more and more in demand nowadays. Especially with how necessary our social media accounts are right now, we need a lot of media content. This helps attract and engage our congregation and followers to our church, so it is considered essential. Our audience consumes this media in a public space. Many people will see our creations, and these could make or break our church’s reputation and branding. This is why there are some guidelines that we need to follow and consider when making church graphics. Here are five (5) rules for creating church graphics.
Consider your objective
Before starting on a project, you have to establish your objective first. Regardless of whether you worked hard and made the most impressive graphics you’ve ever done if it doesn’t meet the goal you and your church have built, it’s useless.
Avoid wasting time and effort. Before you begin, talk with your pastors. Establish an objective you all agree on. Write it down. When you finish making your church’s graphics, look back at your goal, and ask yourself if your output met the objective. Knowing your purpose and intentions translates to everything that you do as a church.
Consider your audience
When putting together graphics for your church, understanding your audience is critical. If you have a traditional church, you will want to associate with pictures and fonts that suit that style. On the other hand, you’ll want to use fonts and images that are more appropriate for a younger perspective if you’re putting together graphics for a youth group. You get what this means.
The content you put out will be seen by people coming from different demographics. It’s always safe to know and consider your audience when producing your church graphics, making sure that they could relate or that your outputs will appeal to them. After all, the whole point in creating these is to connect and reach the people in your community.
Post something relevant
You probably are already thinking about many graphics you could create for your church’s social media accounts. Slow down! Rethink about all of them and make sure that your posts are relevant and meaningful to everyone that sees it. Producing graphics with consideration to a specific group of people only can alienate those who can’t relate to it.
Do not create graphics that won’t mean anything significant to your general audience. Make sure that everything you create will be helpful for your church’s mission and not harm it. Your graphics should allow your church to connect and engage with the community, not detach and disengage.
In technical aspects, there are also things that we need to consider. Even though the things people share online are treated as public, this doesn’t mean every piece of content you find can be taken and used. Many images are copyrighted, which means that you can’t use them without permission, or you can’t use them at all.
When we are using materials that are not ours, we have to ensure that we do not violate any regulations. Verify that the content you use is not copyrighted. Ask permission, or better yet, don’t use them at all. There are websites available that provide royalty-free materials, stock images and graphics, and more. You could utilize these sites instead to avoid copyright infringement.
Treat everything you produce as public
The content you put out is considered the voice of the church. Whatever you share will affect your church. It’s too easy for someone going through your pages to take a screenshot of a post or a photo from you and share it with others online.
Create graphics that you are confident will not harm your church’s reputation or even the safety of your members. Social media aims to engage with your audience and inform them, but make sure that you do so with taste and without disclosing too much detail.
Our church graphics play a big role in the overall experience of our engagement with our community. The fact is that some churches are not that familiar with what to do and to consider when creating content, but I hope there five (5) rules for creating church graphics were helpful and will save you some trouble. For more help on creating church, graphics check out some of our other blog posts.