Church Communications Conference 2024

Basic Tools for Church Communication

Katie Allred

Basic Tools for Church Communication

Katie Allred

Effective Communication is vital to any organization, especially a church. Fortunately, technology makes everything more accessible and convenient. There are so many tools out there for church communicators, but which tools should you use for your church?

Here are some basic tools you should be using for your church:

Website

Your church’s website could be the first impression of your church. Many people, these days, go “shopping” for churches before they even visit. It’s so incredibly important to have an online presence. Websites can be used to display loads of information that is vital for your church. You can include service times, locations, ministry opportunities, and so much more. Websites are incredibly useful and your church definitely will not regret investing in one.

YouTube

Video has taken over the world—especially, short-form video. Not only can you use Youtube to live stream your services, but you can also use it for so much more. Video content can include anything from daily devotions, video podcasts, activities for kids, etc. YouTube is free and super easy to use.

Social Media

The Big 3: Facebook. Instagram. Twitter. We’ve all heard of them. But, did you know that they can work wonders for your church? That’s right. Use a Facebook Page for your church to create real-time engagement with your members. Use Instagram to share personal, touching stories of life change in your church. Twitter? Have your pastor weigh into the conversation with what his/her sermon is going to be about this Sunday. The opportunities for your church on social media are endless. Use them.

Email

Email is a great way to spread announcements throughout your church. Use your church member software to create email lists. Use these lists to communicate with not only your church’s entire congregation but also smaller groups within it.

Video Conferencing

Due to Covid-19, our in-person meetings are extremely limited. Use different video conferencing tools (such as Zoom, Facebook Messenger Rooms, and Google Hangouts) to connect with your church. Video conferences can be used for staff meetings, deacons meeting, Sunday School, small groups, etc.

Conclusion

We’ve gone back to basics. There are many great tools out there to help your church communicate the Gospel effectively. No matter how big or small your church is, you should definitely be utilizing these different tools. Websites, Youtube, Social Media, Emails, and Video Conferencing can help your church sail into an exciting future. What basic tools does your church use? Let us know in the comments below.

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What Is the
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What's the First Thing Every Church Communicator Should Do?

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