Aside from social media as a communication channel, email is still a reliable platform to include in a church strategy. Email allows for broader engagement and more personal communication approach. Every information can be in a detailed yet brief way through email. The benefits of including email into a church communication strategy are:
- People feel that the data is from a trusted source.
- Accessibility of the people with its ministry
- Communication can be proactive
Here is the top e-mail service platform that communication groups can easily manage to include as a communication tool:
MailChimp
Bring your audience data, marketing channels, and insights together so you can reach your goals faster. With MailChimp, you can promote your business across email, social, landing pages, postcards, and more — all from a single platform.
MailChimp helps you collect data about your contacts and turn those insights into action. With a holistic view of your audience, you can learn what they like and create campaigns that feel like conversations.
Constant Contact
Create email marketing campaigns like a pro with Constant Contact’s easy-to-use features. Their email editor makes it easy to customize an email template and design professional, mobile-responsive emails that look great on every device.
Constant Contact provides real-time tracking tools that report who’s opening, clicking, and sharing your emails—so you can plan your next steps.
MailerLite
With MailerLite, you can create, automate, and personalize your information into useful emails. You can also optimize, manage, and measure your email performance within their service platform.
What it has that sets them apart from other email services is that it is a more affordable choice that even their free account has 24/7 support available.
