Expert church communication and marketing strategist Katie Allred outlines how churches can continue advancing the gospel and reach more people using new methods of communication.
AVAILABLE AT
Expert church communication and marketing strategist Katie Allred outlines how churches can continue advancing the gospel and reach more people using new methods of communication.
AVAILABLE AT
Designed for pastors, church leaders, and volunteers.
Church Communications guides the reader through practical steps a church can take to strengthen their digital footprint.
This book gives guidelines for a range of issues from:
- Creating marketing strategy
- Designing branding
- How to set up and run social media
- And so much more. All churches are storytellers on a mission, and new digital mediums play a vital role in the life and growth of the church.
Read what people are saying:
“This is the church communication book I needed. As a senior pastor, I am asking all my key leaders to read it, and then we will use it as a master guide to develop strategies for all our social media, communications, and digital presence. Katie has given us the essential tools to know how to communicate in the new realities of our world.”
– Bobby Harrington,
Pastor and Chief Executive Officer, Discipleship.org and Renew.org
“Finally! A book that focuses more on strategy than tactics. Effective church communications start with an effective strategy. Whether you’re a marketing veteran or just getting started, buckle up as Katie teaches you how to build customized church communications strategy.”
– Holly Tate,
Senior Vice President of Growth, Leadr
“Church Communications is a research-driven textbook combining foundational marketing concepts that have been customized for the church. I review marketing résumés on a regular basis. I fi know a candidate has been through this book, they would have a great advantage in my mind.”
– Jamie Stahler,
Vice President of Marketing, Sales, and Partnerships, Outreach, Inc.
“Katie has written a must-read primer for anyone wanting to understand what church communications looks like in a rapidly evolving era.”
– Justin Trapp,
Founder, Ministry Pass
About the Author
Katie Allred (MA, University of Florida) founded ChurchCommunications.com and manages the Church Communications Facebook Group that serves as a resource on marketing and communication strategies for over 30,000 church leaders. Previously, Katie was a professor of marketing and software development at the University of Mobile. She is a speaker and blogs at KatieAllred.com. You can follow her on Instagram @katiejallred.
About the Author
Katie Allred (MA, University of Florida) founded ChurchCommunications.com and manages the Church Communications Facebook Group that serves as a resource on marketing and communication strategies for over 30,000 church leaders. Previously, Katie was a professor of marketing and software development at the University of Mobile. She is a speaker and blogs at KatieAllred.com. You can follow her on Instagram @katiejallred.
