Churches Being Effective

DJ Chuang

Churches Being Effective

DJ Chuang

How churches have endured and adapted during the global pandemic is nothing short of remarkable and even miraculous. Now that churches are able to have in-person services again, many are realizing the tremendous opportunity to reach more people beyond the geographical limits, or building’s seating capacity. Let’s take a look at two churches that are doing effective ministry both in-person and online. has a saying, “To reach people no one is reaching, we will do things no one is doing.” Founded in 1996, this congregation has experienced over 25 years of change, including technological developments, a global pandemic, and an entirely new approach to worship—online. Yet their ability to adapt and embrace new ways of thinking continues to define their success.

Pivoting from their previous domain,, and rebranding to was a big decision. At the time, it affected more than 70,000 people in attendance, not to mention adjusting all of the church’s branding, stationery, signage, communications, and more. It was a significant undertaking—but it certainly paid off.

“We believe the transition to creates the opportunity to share and talk about the church in a natural way. Plus, it’s a more effective way for people to find and identify us as a church, too.”
Bobby Gruenewald, Pastor at

While the change only involved dropping two characters, its impact has been significant and positive. immediately felt more natural, and piqued new visitors’ interest when they arrived on the site. It is short, sweet, and inviting—reinforcing their mission to “make a lasting difference in your life.” also partners with thousands of other churches around the world, with the belief that when churches work together, they can better serve the world. In addition to providing thousands of free resources through its Open Network library (, also provides a free Church Online Platform to empower churches to facilitate worship services on the web.

This platform saw record-breaking attendance in mid-March 2020, as 42,000 churches signed up to use it, in addition to the 25,000 churches that had already registered to use the platform pre-pandemic.

To make the online worship experience more engaging, the platform has interactive chat rooms and live prayer features, in addition to their video stream. What’s more, the platform allows churches to add a custom domain name. This gives churches another opportunity to strengthen their brand across all communications.

For example, Victory Church in Oklahoma has its website at ​​ and its church online at, smoothly integrating the church’s online worship with its in-person worship and other ministries. Similarly, Bridgeport Church in Portland, Oregon, has its website at and church online at

These spiritual communities aren’t the only ones reaping the rewards of a more memorable brand name., a congregation of roughly 4,000 people with four locations across Montana, chose .church for its searchability and memorability features.

Like, Canvas Church is no stranger to change. With beginnings in 1915, this spiritual community’s evolution spans decades. Under new leadership by pastors Kevin and Tiffany Geer, the church rebranded in 2014 and was reintroduced to the Flathead Valley as Canvas Church, with updated facilities and new ministries. In September 2017, they embraced a stronger online presence too—launching

“We want to keep things as easy to remember and simple as possible and so when became available, we took it.”
—Justin Stewart, Creative Director at Canvas Church

This decision to open their digital front doors with an inviting, memorable domain name has given them a new way to connect with their communities across Montana, and expand their reach. “The biggest impact is the shareability of,” explained Justin. “It’s easy for staff and regular attenders to say check us out at”

Are you ready to embrace digital ministry? Open your digital front door and reach more people with .church domains. Get your .church domain today at, or your favorite registrar. Make sure to include “church” in your search.


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