Communicating Your Church’s Message to Non-Believers

Relevant. Is your church’s content relevant to non-believers? Our job as church communicators is to communicate our church’s message, which is ultimately the Gospel of Jesus Christ. Often times we can get trapped in the notion that our communication strategies are only for our church members/guests; however, that’s just half of the truth. We also hold the responsibility of communicating with non-believers in our communities.

Here are 3 Tips to Make your Message Relevant to Non-believers.

Utilize Google SEO

Okay, how does Google SEO make our content relevant to non-believers? The average person conducts at least 3-4 Google searches every day. Think about what these people are asking for. People with no hope may be looking for hope. “How to deal with loss?” “How to deal with anxiety?” “What comes after death?” “What is the meaning of life?” etc. This is the church’s chance to put the message of Jesus Christ out in front of people.

Just a tip: Instead of naming your weekly Youtube sermon “July 19, 2020” or the catchy sermon title that your pastor came up with, instead, try “How to deal with loss.” 

Be FOR the community.

Jeff Henderson, Pastor of Gwinnett Church, recently released a book called “Know What You’re FOR.” In the book, Jeff discusses the fact that oftentimes, churches are known for what they are against, rather than what they FOR. As they say, “Actions speak louder than words.” What better way to show the love of Christ than to actually show the love of Christ to our community. Recently, we have been forced to think a lot about ourselves. How do we do this? How do we do that? It’s time now that we focus on our community and show them that we are FOR them.

Use your members.

Here’s a simple fact. Most of the time, people who do not follow your social media accounts/pages will not see the content you post. This is where we should be relying on our church members to communicate the church’s message to non-believers in the community. Your church members see these people every day. But here’s the deal: don’t just tell your people to share your church’s message, equip them. That’s right. Give them the supplies they need to effectively share it.


Remember that when reaching out to a non-believer, the goal is not to influence them on becoming a member of your church. If you’re goal as a church communicator is to grow attendance, you’re sadly mistaken. We want people to know Christ. That’s the ultimate goal.

Do you have any tips on communicating with non-believers? Let us know in the comments!

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