fbpx

Communicating Your Church’s Message to Non-Believers

Table of Contents

Relevant. Is your church’s content relevant to non-believers? Our job as church communicators is to communicate our church’s message, which is ultimately the Gospel of Jesus Christ. Often times we can get trapped in the notion that our communication strategies are only for our church members/guests; however, that’s just half of the truth. We also hold the responsibility of communicating with non-believers in our communities.

Here are 3 Tips to Make your Message Relevant to Non-believers.

Utilize Google SEO

Okay, how does Google SEO make our content relevant to non-believers? The average person conducts at least 3-4 Google searches every day. Think about what these people are asking for. People with no hope may be looking for hope. “How to deal with loss?” “How to deal with anxiety?” “What comes after death?” “What is the meaning of life?” etc. This is the church’s chance to put the message of Jesus Christ out in front of people.

Just a tip: Instead of naming your weekly Youtube sermon “July 19, 2020” or the catchy sermon title that your pastor came up with, instead, try “How to deal with loss.” 

Be FOR the community.

Jeff Henderson, Pastor of Gwinnett Church, recently released a book called “Know What You’re FOR.” In the book, Jeff discusses the fact that oftentimes, churches are known for what they are against, rather than what they FOR. As they say, “Actions speak louder than words.” What better way to show the love of Christ than to actually show the love of Christ to our community. Recently, we have been forced to think a lot about ourselves. How do we do this? How do we do that? It’s time now that we focus on our community and show them that we are FOR them.

Use your members.

Here’s a simple fact. Most of the time, people who do not follow your social media accounts/pages will not see the content you post. This is where we should be relying on our church members to communicate the church’s message to non-believers in the community. Your church members see these people every day. But here’s the deal: don’t just tell your people to share your church’s message, equip them. That’s right. Give them the supplies they need to effectively share it.

Conclusion

Remember that when reaching out to a non-believer, the goal is not to influence them on becoming a member of your church. If you’re goal as a church communicator is to grow attendance, you’re sadly mistaken. We want people to know Christ. That’s the ultimate goal.

Do you have any tips on communicating with non-believers? Let us know in the comments!

Who Wrote this?

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Leadership

3 Skills Great Church Leaders Must Have

Leaders shape our country, community, and church. Leaders within our churches help guide us through the best and the worst times. But what makes a

Leadership

4 Creative Ways to Pray

The Lord gives us creativity. In this time of the pandemic, it’s easy to become stagnant in our prayer lives. Maybe, since being home, your

Pssstttttt—Want to know our secrets?

Here’s how to learn more from church leaders across the world: 

  1. Stay up-to-date on the people, technologies, trends, and best practices shaping the future of communication strategies for your church, delivered directly to your inbox. >> Join the List
  2. Join 20,000+ peer communicators worldwide who are part of the Church Communications® community, supporting each other each and every day >> Join the Facebook Group
  3. Explore related topics in more depth on the Church Communications® Podcast >> Subscribe to the Podcast
  4. Connect with us on social >> Instagram, Facebook Page, Twitter
 

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we use personally and believe will add value to my readers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”