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CC Blog 3 - March 2024 - Featured Image

Crisis Management: What To Do When Print Materials Go Viral On TikTok

Jenn Clauser

CC Blog 3 - March 2024 - Featured Image

Crisis Management: What To Do When Print Materials Go Viral On TikTok

Jenn Clauser

In an era of online information, a paper invitation on the fridge may seem quaint. But for one church, an unwanted flyer sparked controversy.  

The neighborhood church printed invites to a community celebration. A displeased neighborhood resident posted the flyer on TikTok, they first showed the flyer, then showed their no soliciting sign, then they showed themselves leaving a 1-Star review on Google. The video went viral, prompting other people to post 1-star Google reviews.  

The church responded gracefully in three steps:

  1. They apologized to anyone bothered, explaining their goal was community building, not selling. They still welcomed all to the event.
  2. They reported inaccurate reviews to Google since reviewers had no church interaction.  
  3. They asked congregants to share personal experiences with the church, to showcase the church’s true nature.

Within a week, Google ratings improved as community support surfaced. Though initially negative, the viral video ultimately raised church awareness and recruited new congregants with uplifting testimonies.  

The church transformed a PR crisis into community connection. Their graceful response resonated widely.

Want details on this uplifting story or crisis management approaches? Email me! JClauser@churchcommunications.com

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