fbpx

Digital Strategy To Reach Unchurched People

One of our top priorities as church leaders is to reach out and connect to the unchurched. Since we cannot literally go out to our communities due to the ongoing pandemic, we can’t just go about it the conventional way. Instead, we need to utilize a digital strategy to reach unchurched people.

Our mere online presence is not enough. We have to go beyond that. So how do we connect to the unchurched virtually? What strategies can we create so that we could relate to them? We can learn more about this from our Facebook members’ comments compiled below.

Comments:

“This idea HAUNTED ME… I literally couldn’t sleep. So we integrated social media into our discipleship process and we called our leaders INFLUENCERS. We saw HUGE growth! Over 1,000 real followed in 10 weeks. We found the best way to reach people online is to reach your people better. Our system is specifically built for youth ministries but because of its success we are adapting it for Adults and Children’s ministries.” Chris Moore

“Just started offering a toll-free phone number to call to listen to worship services over the phone.” Vicki McCurdy DeVol

“One simple tactic that can be part of a larger strategy: create helpful content that people are searching for or want to read. for example, how to manage kids screen time or restaurants with outdoor seating where kids eat free.” Michael Lukaszewski

“Webinars -> Seminars -> Online Groups.” Brian Beauford

“Create funnels and content that help people. People that don’t know or go to your church probably aren’t looking for it. But they are looking for parenting tips, raising teenagers, managing money, understanding Christianity, and tons of neat topics in between.” Andrew Peters

“The key to making disciples is group engagement with the Word with obedience to Jesus and loving accountability. Do that and you’ll get far down the road.” Alan Kurdi

“We run a stream of felt need ads constantly (relationships, depression, parenting, etc) and point them to landing pages with either more information, or maybe a past sermon on the topic. This plus ads for whatever series we’re in always point to lead generation forms that we turn into “Plan Your Visits”. From there staff reach out from our locations and set up their visit. This plus invite strategy is our largest growth point atm.” Colton Watson

Conclusion:

Allow your online presence to be as active as your in physical presence. Make it easier for the unchurched to reach out to you digitally, and it will be easier for you to connect to them as well. We truly hope that this discussion has given you ideas to implement a digital strategy to reach unchurched people. Aside from all these suggestions, the best thing we could do is seek the heart of Christ through it all. Ask God for guidance. Always remember that the growth of your church is the growth of His Kingdom!

Who Wrote this?

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Leadership

Ways to Strengthen Congregational Relationships

Strengthening the congregational bond is similar to strengthening family relations and other relationships. Individually we act independently of each other. A child should grow and

Pssstttttt—Want to know our secrets?

Here’s how to learn more from church leaders across the world: 

  1. Stay up-to-date on the people, technologies, trends, and best practices shaping the future of communication strategies for your church, delivered directly to your inbox. >> Join the List
  2. Join 20,000+ peer communicators worldwide who are part of the Church Communications® community, supporting each other each and every day >> Join the Facebook Group
  3. Explore related topics in more depth on the Church Communications® Podcast >> Subscribe to the Podcast
  4. Connect with us on social >> Instagram, Facebook Page, Twitter
 

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we use personally and believe will add value to my readers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”