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Drive More Traffic to Your Church Website Using Email

Weekly emails are a great way to drive more traffic to your website. If the goal of our emails are to get more people to go to our website, then we want to send emails each week at the best possible time. When you do this, you get more email opens, as well as more click through (where they actually click on a link in the email that drives them to your website.)

We will begin with the email subject first though. Emails that have bad subjects will just skipped over or deleted. People are receiving so many emails a day, if it isn’t inspiring to open, they won’t.

Here are a few tips on giving your email a subject:

  • Tell the audience what’s in it for them
  • Explain what it is
  • Be simple

Examples

  • 5 Ways To Grow Your Email Open Rate
  • What’s In Common With The Top 10 Growing Churches
  • How (CHURCH NAME) runs Social Media

Bad Examples

  • Weekly Newsletter
  • Week of September 21
  • Connection Magazine Issue 941

Now that you have a good subject title, when is the best time to send your email to your audience? This is a common question, especially those who are just starting their email lists. The truth is, the answer is different for different audiences. I’ll give you some starting points, and then will explain how to adjust that for your audience.

Multiple studies show that Tuesday’s are generally the best day’s to send emails. The best time to send emails were at 10am as well as between 8:00 pm – 12:00 am (midnight). These were done from multiple studies and these were the average times.

The truth is, this could be different for your audience. My recommendation would be to run some A/B tests and analyze the date to determine what’s best for your audience.

Here is a simple plan to test different days and times:

Tuesdays | Wednesdays | Thursdays
10am, 8pm, 10pm, midnight

Don’t do it just once. I recommend at least 3 emails per day/time and then analyze which days had the best open rates and click rates and then adjust your weekly email schedule to that.

Most email marketing systems allow you to set up A/B tests which will help you test different days and times. My current and favorite used system is MailChimp.

Let us know what your results have been in the group and we are happy to answer any questions you may have!

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