fbpx

As the church, we celebrate Easter to collectively celebrate and reflect on Christ’s resurrection. Easter is also a time when many unbelievers choose to visit church. In this digital age, church communicators should get ready for the big day by advertising on social media. Below, we’ve included some tips to help you take advantage of the best advertising options.

Facebook

Getting the word out on Facebook is most easily accomplished through boosted posts. To boost a post, you need to pick a target audience, decide how much money you want to spend on the campaign, and decide how long you want to run the ad.

If you want to exercise a bit more control, look into Facebook ads. They’re created through Ads Manager and offer more advanced custom settings. Choose different ad placements, use specific objectives, maintain creative control, and use more advanced targeting solutions for your audience. Your ads can even appear on the home tab of Messenger, providing even more opportunities for people to see them.

Instagram

Like Facebook, Instagram has a built-in ads program. In order to access it, you need to make sure that your account is set to a business profile with the appropriate specifications. Then, you can pay to promote a specific post or a story. Posts are typically featured in landscape mode. Stories are full-screen, vertical images, and they make it easier to include a web link. So, story ads and posts should be created independently of each other.

YouTube

The most effective type of YouTube ads come in the form of pre-roll videos. They appear directly before viewers watch a video. These ads can last up to two minutes long, but the recommended duration is 15-25 seconds. You can strategically choose your audience, and YouTube also partners with a number of video production agencies that can help you create ad videos on a budget.

Google

Google has an ad program called Google ads. Advertisers pay to display brief ads, offer product listings, video content, and more. Google offers a variety of services, including AdWords campaigns and banner ads. Algorithms help to ensure that your ads show up for people searching relevant topics. And Google can work with any budget, allowing you to set a cap on how much you spend.

Conclusion

That’s a lot of general advertising information, and you could use it for anything. But with Easter approaching, it is an especially beneficial time to think about it. Lots of visitors will be looking for a church to attend this Easter, and maybe you can use some of these ad services to help them find one. Use the opportunity to reach people all over your community with the Gospel.

Who Wrote this?

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Pssstttttt—Want to know our secrets?

Here’s how to learn more from church leaders across the world: 

  1. Stay up-to-date on the people, technologies, trends, and best practices shaping the future of communication strategies for your church, delivered directly to your inbox. >> Join the List
  2. Join 20,000+ peer communicators worldwide who are part of the Church Communications® community, supporting each other each and every day >> Join the Facebook Group
  3. Explore related topics in more depth on the Church Communications® Podcast >> Subscribe to the Podcast
  4. Connect with us on social >> Instagram, Facebook Page, Twitter
 

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we use personally and believe will add value to my readers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”