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Effective Strategies for Recruiting and Retaining Communication Volunteers: The CARE Approach

Katie Allred

Effective Strategies for Recruiting and Retaining Communication Volunteers: The CARE Approach

Katie Allred

In the dynamic world of church communications, volunteers are invaluable. They bring passion, skills, and diversity to our teams, helping spread our messages and foster community. However, recruiting and retaining these essential team members can often be challenging. Inspired by Mary Ann Sibley’s insight, “It’s all about how you care for your volunteers,” we’ve embraced the CARE acronym—Connect, Appreciate, Resource, Equip—to develop a tailored approach for managing communication volunteers.

Connect: Building Personal Relationships

The first step in recruiting communication volunteers is to make meaningful connections. Understand what drives individuals to volunteer and what they hope to gain from their experience. For communication roles, it’s essential to identify those with a knack for storytelling and a passion for graphic design, social media management, or video production. Engage with them personally and discuss how their specific skills can contribute to your church’s communication goals. Volunteers are more likely to feel connected and committed by aligning opportunities with their interests.

Appreciate: Recognizing Efforts and Contributions

Appreciation is a powerful motivator, especially in volunteer-driven activities. Regular acknowledgment of volunteers’ contributions can significantly boost their morale and commitment. For communication, volunteers showcase their work through various church platforms—whether in newsletters, on social media, or during services. Highlighting their contributions makes them feel valued and demonstrates their work’s impact on the church community.

Resource: Providing Tools and Support

To maximize the effectiveness of your communication volunteers, ensure they have access to the right tools and resources. This could mean investing in good design and video editing software, providing training sessions on the latest digital tools, or ensuring they have adequate space and equipment for content creation. Regular support meetings can also help address challenges, ensuring they feel supported and valued in their roles.

Equip: Offering Training and Development

Continuous learning and development are crucial in communications due to the fast-evolving nature of the field. Offer workshops, seminars, and access to courses that can help your volunteers stay current with the latest trends and technologies. Equipping your volunteers with new skills enhances their productivity, personal growth, and satisfaction. Moreover, consider establishing a mentorship program where seasoned volunteers can guide newcomers, fostering a sense of community and continuity within the team.

By implementing the CARE approach, your church can effectively recruit and retain communication volunteers who are motivated, skilled and engaged. Remember, as Mary Ann Sibley said, it’s all about how you care for your volunteers. This strategy ensures your communication teams grow in number, spirit, and capability.


For more insights and strategies tailored to church communications, stay tuned to ChurchCommunications.com.

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