What’s your name?
Where do you serve, what is your title, and how long have you served there?
I serve at Liberty Church in Pensacola, FL, where I serve as a Parking team leader, production team trainer, as well as assist with graphic design, video, and communications projects. I have been with my current campus for 2 years, and the church as a whole for 7.
How would you describe your job to someone who doesn’t go to church?
I would describe my job as using communication tactics and tools to bring the Word of God to the people who need it most.
What were some of the things that you experienced that shaped the way you approach your work?
So I originally went to college for Pre-Law, and as I began failing those courses, God spoke through my parents to direct me to a degree in Public Relations. I quickly discovered that strategic communication can be used across a wide spectrum of areas, and especially needed during this season in the Church.
What’s the one thing you wish people knew about your job?
It’s more than “just posting to Instagram.”
What is the one tool for your job that you can’t live without, and why?
I need my notes app at all times because that’s where all my thoughts live.
What is the biggest mistake that you see churches making when it comes to communications and marketing?
They try to overdo it, or they post graphics with a bunch of text, no call to action, and no landing page.
Who is someone that you look up to in the church communications world?
A man of a few words but of a lot of actionable strategies. We appreciate your straight-forward remarks, Adam! May we all learn to be as honest and simple like you.
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