Featured Member of the Week: Benton Cole

What’s your name?

Benton Cole

Where do you serve, what is your title, and how long have you served there?

Five Lakes Church in Sylvania, Ohio, Executive Pastor, 10 years (5 in current position)

How would you describe your job to someone who doesn’t go to church?

A mashup of COO, CIO, and CFO also officiates weddings/funerals and preaches occasionally.

What were some of the things that you experienced that shaped the way you approach your work?

Serving as an associate director of HR for a ministry with 100 staff, completing a seminary degree in transformational leadership, leading worship and planning worship services for many years, being involved in both a church plant and a church closure.

What’s the one thing you wish people knew about your job?

The blend of Spirit, faith, talent, intellectual flexibility, determination, and character, and emotional maturity that are required to be effective.

What is the one tool for your job that you can’t live without, and why?

Other than the Bible… Evernote. Compatibility and sync abilities across all phone, tablet, and computer platforms, both Mac & PC.

What is the biggest mistake that you see churches making when it comes to communications and marketing?

Speaking more to the people, we are trying to keep the people we are trying to reach. Our members/attenders must be communicated directly, but greater attention is often needed to draw in the new or prospective member of the family.

Who is someone that you look up to in the church communications world?

Andy Stanley re: making the complex more simple. TD Jakes re: making a powerful point. My team at our church re: bringing ideas to life with ever-increasing creativity and excellence.

We agree with your insights to put in greater effort in reaching prospective members and the unchurched. And you deserve so much appreciation for being such a multi-tasker, Benton! Keep spreading your light!

Check out some previously featured members:

Who Wrote this?

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Pssstttttt—Want to know our secrets?

Here’s how to learn more from church leaders across the world: 

  1. Stay up-to-date on the people, technologies, trends, and best practices shaping the future of communication strategies for your church, delivered directly to your inbox. >> Join the List
  2. Join 20,000+ peer communicators worldwide who are part of the Church Communications® community, supporting each other each and every day >> Join the Facebook Group
  3. Explore related topics in more depth on the Church Communications® Podcast >> Subscribe to the Podcast
  4. Connect with us on social >> Instagram, Facebook Page, Twitter

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we use personally and believe will add value to my readers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”