What’s your name?
Briana Underhill
Where do you serve, what is your title, and how long have you served there?
Clarion First Baptist Church, Clarion Pennsylvania; Volunteer Communications Facilitator (Pastor has mentioned Church Wizard recently though, I can’t say I disagree); Officially in this capacity since 2017, but helping with all things tech since 2012.
How would you describe your job to someone who doesn’t go to church?
I am not a secretary. She does a great job! You know how most people can only stare at a computer trying to figure something out for so long before they want to throw it out the window? Well, it takes me a little longer than most to get to that point. So, my job is to A. Make the computer stuff work for our church without anyone wanting to throw things B. Keep our focus on sharing the truth of Jesus with our community while doing so and C. Make sure everyone knows what’s going on at all times.
What were some of the things that you experienced that shaped the way you approach your work?
When I was 13 I stepped foot into a church for the first time. They stood up and sat down and nodded their heads and somehow they all knew when to do it. It was so peculiar. But then the leader said, “Everyone knows this song, let’s sing!” Without any reference to where I might find these lyrics, I remember arguing with him in my mind…. but not me….. I don’t know it. And the rest was history. I’ve been thinking of that 13-year-old ever since. I don’t want her to be confused. I want her to feel welcome.
What’s the one thing you wish people knew about your job?
It’s not all graphics and fonts. I actually need those around me to openly communicate what they want, what they’re purpose is, what their goals are in order to do a good job on my end.
What is the one tool for your job that you can’t live without, and why?
Communication. I literally can’t do anything if I don’t know what’s going on.
What is the biggest mistake that you see churches making when it comes to communications and marketing?
Well, you guys are rock stars, so thinking about my local context…which is a small town… I don’t see churches embracing the culture and meeting people where they really are well; which is online.
Who is someone that you look up to in the church communications world?
All of you!! I have no idea how I ended up in this interview, but I honestly come here first when I have a question. Crowdsourcing information is the best!!
Briana, you are as awesome as everyone in the Church Communications Facebook group, remember that! We love that you serve with God in your heart and with the intention of making everyone feel welcome. Always do your best!
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