What’s your name?
Dalton Mosher
Where do you serve, what is your title, and how long have you served there?
I serve at Covenant Love Church in Fayetteville, NC as the Digital Communications Coordinator. I’ve been on staff at CL for almost 4 years, but before that served in an intern role.
How would you describe your job to someone who doesn’t go to church?
The role of ‘Digital Communications’ wears a lot of different hats. My main job is seeing what all is going on at our Church and how to best communicate that to our congregation & online audience. My job covers everything from planning, writing, creating, scheduling, and engaging with our social media posts to also leading up our Online Church team.
What were some of the things that you experienced that shaped the way you approach your work?
I’ve realized the projects & campaigns that I have spent so much time and energy trying to make perfect are normally the ones that perform the worst. Yes, planning is great and key to my job, BUT creating more organic and relatable content for your audience will always perform better!
What’s the one thing you wish people knew about your job?
It’s not just scrolling Facebook & Instagram all day! It is easy to see our posts online but you don’t see the crazy amounts of planning and last-minute additions and changes that happen to ‘simply post something online’.
What is the one tool for your job that you can’t live without, and why?
Wait. Only ONE? I guess I would have to go with Asana. I use it to plan out all of our campaigns & posting schedules. It is a lifesaver for sure!
What is the biggest mistake that you see churches making when it comes to communications and marketing?
I think the biggest mistake we can make as Church Communicators is seeing someone else’s posts and thinking the same thing should work for our audience. It is great to use others’ work as inspiration, but we have to take into account our own audience and what they want to see and talk about.
Who is someone that you look up to in the church communications world?
Katie Allred for sure. Think, we would have this incredible website & group if it wasn’t for her awesome leadership! Also, I feel like I look up to so many people in the Church Communications Group that I don’t even know! Everyone comes from such different backgrounds and experiences and it helps create this incredible group that is an endless wealth of knowledge!
Another very hands-on and passionate communicator – Dalton! We are so happy to feature communicators like you who are all about the hard work and what it really means to be a church communicator. Stay awesome as you are now!
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