What’s your name?
Dottie Rowe
Where do you serve, what is your title, and how long have you served there?
Zion Baptist Church, Communications and Media Director, nine months
How would you describe your job to someone who doesn’t go to church?
Small, Traditional, Southern Baptist, Hometown Church
What were some of the things that you experienced that shaped the way you approach your work?
My whole life has led me toward this position. Knowing what I needed to hear in my darkest times, and having other people reach out to me in a way I needed to hear it. Helps me look at what I do on a more intimate scale, the impact just one video, one post, one smile, can make to someone and truly be the moment that helped them change their life, perspective, or heart around.
What’s the one thing you wish people knew about your job?
Communicating is hard. Even if you both speak the same language, you speak it differently. Understanding how to communicate to different people the same message, in a way they relate to, connect with, is challenging.
What is the one tool for your job that you can’t live without, and why?
Canva saves time on graphics for Social Media. Or OpenShot video editor, very user-friendly editing software that helps put together pre-recorded videos.
What is the biggest mistake that you see churches making when it comes to communications and marketing?
Not understanding what message they want to communicate. And not understanding the people they are trying to communicate to. Know what it is you want to say, and then know who it is you are wanting to say it to. Is the message clear, are you using the right verbiage, are you reaching them where they are, are you on the right platform? Streamlining the message in the right direction keeps from mudding people down with the wrong information.
Who is someone that you look up to in the church communications world?
So many! Katie Allred, Kenny Jahng, Brady Shearer, and Dave Adamson
We agree with you, Dottie. The clarity in vision will definitely lead the communication strategies in the right direction and will result in your desired outcome, even more! Thank you for sharing your thoughts with us, and we are sure you are making a big impact on the people you work with.
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