What’s your name?
Jeremy Cummings
Where do you serve, what is your title, and how long have you served there?
Fairview Knox in Knoxville, TN. Creative & Communications Director. 4.5 years
How would you describe your job to someone who doesn’t go to church?
I oversee all creative aspects of the church as it relates to Graphics, Website, Online, Social, etc. I also take care of all community facing and external facing communication. Also, I handle the IT of the campus.
What were some of the things that you experienced that shaped the way you approach your work?
I have worked at a couple of different churches in the Knoxville area and I have gleaned a lot of valuable insight from each. I also follow many leaders in these various spaces. One of the main things, I guess that I do that may sometimes be different is I will go to bat for an idea that is in-line with the Lead Pastor’s vision for the church. I also make sure not to skimp on technology and always look to steward the church’s money well. If I can buy something that will last 5 years for $2000 or I can buy something for $1000 that will only last 1-2 years. I will go for the $2000 one every time. I have learned to spend a lot of my time learning from others by watching videos, reading articles, etc.
What’s the one thing you wish people knew about your job?
Tasks that seem so routine, that seem to always just “happen” each week take time. A lot of time in the creative space we have limited time to operate and prepare graphics, website updates, social posts, etc. and sometimes we seem to not get a lot done, when in fact we do a lot of work on a few projects that we try to do very well. It is a delicate balance to be sure.
What is the one tool for your job that you can’t live without, and why?
Adobe Premiere. I use it to edit all of my videos. We produce and put out video content multiple times per week.
What is the biggest mistake that you see churches making when it comes to communications and marketing?
Focusing too much inwardly and not enough outwardly reaching the community.
Who is someone that you look up to in the church communications world?
I don’t necessarily have a person per se, but I do look up to many churches that do church comms well. Elevation for their Livestream hosting and the way in which they communicate within that platform. Battle Creek Church for their Instagram and other social platforms, as well as a few others.
You are one amazing church communications multitasker, Jeremy. Your role in your church and the community is truly significant. We hope newbies find inspiration in your work and how you make church communications work seem so fulfilling. Keep it up!
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