What’s your name?
Jessica Roush
Where do you serve, what is your title, and how long have you served there?
Village Baptist Church, Fayetteville, NC Communications Director ~9months
How would you describe your job to someone who doesn’t go to church?
I do all the designing, printing, marketing, and e-mailing possible.
What were some of the things that you experienced that shaped the way you approach your work?
We live in a world where people are overloaded with information. You can’t drive down the highway without graphics and words on billboards jumping out at you, trying to convince you to do, buy, or be something. And yet, none of those things can truly satisfy anyone. I strive for everything I design to be interesting enough to capture attention and help communicate the hope and peace of our Lord Jesus Christ.
What’s the one thing you wish people knew about your job?
I wish people knew how many times my perfectionism makes me tweak or even recreate designs. Then maybe they’d understand the bags under my eyes!
What is the one tool for your job that you can’t live without, and why?
The entire Adobe suite! I am constantly starting a project in photoshop, adding details in illustrator, and finalizing in InDesign. I couldn’t do my job without Adobe! Also – my blue light glasses. They have saved my head from a migraine many times.
What is the biggest mistake that you see churches making when it comes to communications and marketing?
Information overload! If you bombard people with every piece of information they don’t need, they won’t see the information they do need.
Who is someone that you look up to in the church communications world?
Charla Dixon from Watermark Church – I follow her on Instagram and she is so inspiring. I love her passion for seeing people come to Christ and her commitment to excellence in design.
A one-of-a-kind, overall church communicator. Jessica, we admire how committed and driven you are to use your communication and design skills to inspire hope and peace. You rock!
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