Featured Member of the Week: Jonathan Carone

Name: Jonathan Carone

Where do you serve, what is your title and how long have you served there? Owner/creative director of CaroneDesigns. Been doing this since January 2015. Before that was in a lot of different roles over 4.5 years at Two Rivers Church in Lenoir City, TN.

How would you describe your job to someone who doesn’t go to church? I design websites, develop branding, and create promotional graphics for churches and businesses.

What were some of the things that you experienced that shaped the way you approach your work? I realized how little church people pay attention to things. I used to get mad about it, but then I became a normal churchgoer and realized how little I pay attention to things at church. There are so many competing things for our attention. So knowing that I try to create everything I do with the idea that we only have mere seconds to catch someone’s attention.

What’s the one thing you wish people knew about your job? That I want what’s best for them and that when I disagree with their idea, I’m not attacking them personally. So when I make a suggestion or critique of an idea, it’s an informed response based on data and how people respond to things and not an emotional criticism of their art or idea.

What is the one tool for your job that you can’t live without and why? Adobe Creative Cloud. There are plenty of lower cost options out there for beginners or part-time people who can’t afford Creative Cloud, but the tools I get for that subscription allow me to do pretty much everything I need to do.

What is the biggest mistake that you see churches making when it comes to communications and marketing? I think it’s two-fold: They think there’s a one-size-fits-all solution to something. Or they see a large megachurch with tons of resources doing something and think they have to do that same thing even though it doesn’t fit their demographic. The small church in rural America isn’t called to be creating and doing and marketing in the same ways as the urban church in a large city. God’s called us to specific people and specific people and we need to do our communications and marketing within that context.

Who is someone that you look to up in the church communications world?
Honestly, I don’t know if there’s a specific person I’d look to here. Instead, I’d say it’s the smaller churches and church plants who are finding creative ways to make an impact on limited budgets with limited time and resources. Those people inspire me because it shows you can do anything if you take the time to plan it out and look at your options.

Who Wrote this?

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore


‘Tis the Season of Gifting

‘Tis the season of gifting and gathering, where visitors, volunteers, and ministry efforts surge, often dividing our attention between our families at home and our

Pssstttttt—Want to know our secrets?

Here’s how to learn more from church leaders across the world: 

  1. Stay up-to-date on the people, technologies, trends, and best practices shaping the future of communication strategies for your church, delivered directly to your inbox. >> Join the List
  2. Join 20,000+ peer communicators worldwide who are part of the Church Communications® community, supporting each other each and every day >> Join the Facebook Group
  3. Explore related topics in more depth on the Church Communications® Podcast >> Subscribe to the Podcast
  4. Connect with us on social >> Instagram, Facebook Page, Twitter

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we use personally and believe will add value to my readers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”