What’s your name?
Where do you serve, what is your title, and how long have you served there?
I’m proud to be part of the team at Chapel Hill Church in Gig Harbor, Washington. I’ve been serving as the Director of Communications and Marketing since December 2016.
How would you describe your job to someone who doesn’t go to church?
I tell and share stories about how the people of Chapel Hill are loving and serving their community and building up one another. If these stories inspire you to be a part of that, wonderful!
What were some of the things that you experienced that shaped the way you approach your work?
I worked for an advertising and public relations agency earlier in my career, and as a result, I like to think of my role in church communications as the in-house “agency” for the church. While I’m responsible for ensuring our overall church brand is clearly present at every level, I also have many different ministry “clients”, I budget my time and resources accordingly and work with a dedicated team to make sure those clients have the best consulting, the best deliverables, and that everything is on time and under budget.
What’s the one thing you wish people knew about your job?
Creative work takes time, from planning to execution. Adequate lead time and deadlines are important. And change orders can be costly in the business world!
What is the one tool for your job that you can’t live without, and why?
After dabbling with many other project management platforms, I am finally on the Asana bandwagon and I can’t believe it took me so long to get here!
What is the biggest mistake that you see churches making when it comes to communications and marketing?
Using tools like toys just because they are available, rather than using them because they make sense in that church’s context. Same with pinching good ideas; while I think it’s helpful to borrow from other churches, you have to be true to the fundamental DNA of your own church.
Who is someone that you look up to in the church communications world?
So many! Can’t just leave it at one; Katie Allred, Kem Meyer, Phil Bowdle, Kenny Jahng, Dave Adamson… I’ve also been influenced by those outside the church world like Seth Godin and David Ogilvy.
We are completely on the same page, Judson, regarding creative work requires adequate lead time and working timeline. It is very crucial for everyone in the ministry to understand & respect that to be able to produce the best, even just decent, work – it needs time. Thank you for voicing this out for all church communicators out there. Keep doing your best!
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