Featured Member Of The Week: Kevin Coronado

What’s your name?

Kevin Coronado

Where do you serve, what is your title, and how long have you served there?

NextGen Pastor, 1 month

How would you describe your job to someone who doesn’t go to church?

I oversee the development of everyone from birth, through college, and into their 20s.

What were some of the things that you experienced that shaped the way you approach your work?

The lack of understanding from others on what they want to see done in their event’s promotion. The lack of understanding, generally, in how much time goes into creating and crafting communications strategies.

What’s the one thing you wish people knew about your job?

How relational the job is.

What is the one tool for your job that you can’t live without, and why?

My phone.

What is the biggest mistake that you see churches making when it comes to communications and marketing?

Cramming too many things into the announcements. It’s information overload, and way too many churches believe that the more detail you throw into communicating with people, the better turnout you have. Not true, and not conducive to healthy communications.

Who is someone that you look up to in the church communications world?

Katie Allred

This short but very interesting statements from Kevin got us thinking as well. Kevin, your analysis regarding how information should be received is very compelling. Thank you for sharing your thoughts with us!

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