What’s your name?
Where do you serve, what is your title, and how long have you served there?
I am a Communications Coordinator at Freshwater Community Church in Wadsworth, OH. I’ve been on staff for almost 5 years
How would you describe your job to someone who doesn’t go to church?
If there’s something going on at Freshwater, it’s my job to make sure people hear about it in the most effective way possible. I manage our social media, website, print materials, newsletters, and event registrations.
What were some of the things that you experienced that shaped the way you approach your work?
After college, I worked as a features writer for a small town newspaper and learned the value of sharing people’s stories. Because of this, I am constantly seeking out God stories from people in our church. We don’t have a really effective method of sharing these stories on a large scale, but I am praying that we will soon! Every Christian has a story, and you never know who your story may touch!
What’s the one thing you wish people knew about your job?
It’s not as easy as it looks. People see the end product – the graphic, the newsletter, the bulletin – but they don’t see the time and effort involved in creating it. When I’m asked at the last minute to “crank out something catchy and creative” for a certain event or class, it can’t always be done.
What is the one tool for your job that you can’t live without, and why?
Adobe software – I use Photoshop daily and Indesign weekly. One of my goals this year is to master Illustrator
What is the biggest mistake that you see churches making when it comes to communications and marketing?
I think that as communicators we sometimes become information churners. Rather than consider the best way to promote something, we resort to putting ALL of the information everywhere. I try to be careful of bombarding people with details so they don’t feel the need to tune us out.
Who is someone that you look up to in the church communications world?
Paul Cox of The Church Co. We use them for our website, and I can’t say enough good things about Paul and his team!
We salute a communicator who is not afraid to grow and even yearns growth in any way possible. Great job, Kristy! Your commitment and hard work are very much appreciated in the community.
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