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Featured Member of the Week: Patrick Lima

What’s your name?

Patrick Lima

Where do you serve, what is your title, and how long have you served there?

I have been the Worship & Media Pastor at Promise Land BC in Jacksonville FL since February 2020.

How would you describe your job to someone who doesn’t go to church?

I wear many hats and do whatever is currently required for the Kingdom. Let me tell you what that means…

What were some of the things that you experienced that shaped the way you approach your work?

This is something I’m still learning but it has been a journey to understand that my personal preference is not always the best design. It sounds weird, right? We have all be called and equipped to do this but at the end of the day, if our pastor or staff is not happy with a design, even if we are, it means that ultimately we have failed to communicate. It is up to us to be sensitive to the spirit in understanding the vision that has been cast and translating it into media.

What’s the one thing you wish people knew about your job?

I wish people knew how exhausting it can be to come up with something out of nothing.

What is the one tool for your job that you can’t live without, and why?

Coffee… because COOOOFFFEEEEEEEEEE!!

What is the biggest mistake that you see churches making when it comes to communications and marketing?

Ignoring the target audience when it comes to unchurched people around us.

Who is someone that you look up to in the church communications world?

Wow…there are many! Definitely Katie and Brady. I’m also always checking out Dave Adamson’s stuff and have recently really loved all of Nate William’s video content!


We loved reading your short but straight-to-the-point answers. As communicators, it is true that it is not our call to decide what is effective in communications – it’s when the audience really understood it, no matter the kind of design. Thank you for letting us know you better, Patrick! Keep on serving with grace and kindness.

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