What’s your name?
Where do you serve, what is your title, and how long have you served there?
Berean Church, in the South Hills of Pittsburgh. I have been a member since 1996 and served on our Digital Ministry Team since 2009 (when I was the sole member!).
How would you describe your job to someone who doesn’t go to church?
I am the voice of the church when the pastor isn’t actively speaking. It’s my job to do online what Jesus modeled for his followers – encourage, educate, love, and point towards God’s perfect grace.
What were some of the things that you experienced that shaped the way you approach your work?
Like most people, I’ve had some pretty serious setbacks over the years, and personal traumas that have led me to see Jesus as the source of HOPE in all circumstances, seasons, and situations. I consciously try to ensure that our content points towards hope and encouragement, while simultaneously educating and informing our viewers as needed.
What’s the one thing you wish people knew about your job?
Being a social media administrator doesn’t actually mean I know everything that is going on in the church at all times, nor am I actually in charge of all the events I post about!
What is the one tool for your job that you can’t live without, and why?
I personally love Canva. It’s really easy to use and it’s fun to make beautiful, appealing graphics that keep our social media feeds looking sharp.
What is the biggest mistake that you see churches making when it comes to communications and marketing?
Don’t limit yourself to one platform! As a smallish church that was thrust headlong into digital ministry due to the pandemic, we were fortunate to have media-savvy members step up and share their expertise with us. Now, we have not only live and prerecorded services available via Facebook, but we’ve got a really nice-looking YouTube channel and are also in the process of redesigning our website.
Who is someone that you look up to in the church communications world?
Is it bad if I say that it’s Katie? To oversee this many chatty, creative, often overworked and underpaid (or unpaid!) people and still keep things cheerful and professional – I mean, that kind of talent is clearly a gift from God. Allowing church communicators from every background imaginable to connect and learn from each other is definitely using her powers for good!
We see the spirit of encouragement from you and your fellow communicators in your church through your statements. You are one incredible woman for leading a great team, Rebecca. Keep inspiring your team and our fellow communicators!
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