What’s your name?
Where do you serve, what is your title, and how long have you served there?
Administrative Assistant. I have been serving CBCVentura for about ten years but started becoming paid staff eight years ago, working predominately from my home. This past year, our office manager moved out of state, and I moved into a slightly larger role in assisting the Pastor in-house.
How would you describe your job to someone who doesn’t go to church?
My job is to keep up the communications, marketing, social media, website/online information, as well as many of the graphics.
What were some of the things that you experienced that shaped the way you approach your work?
The tech industry has morphed dramatically over the past ten years. This has completely shaped the way everyone has to approach this type of work. Dropbox was a fantastic invention! The fact that I didn’t have to bring flash drives and burn CD’s/DVD’s everywhere made life so much easier. I have installed Dropbox on every computer I use and can work on my documents/flyers/graphics on any one of the four that I utilize daily. I keep all the new fonts in a folder that I can install as I move around. Cloud-based information, Google Drive, etc., has shaped the way I am able to approach my work.
What’s the one thing you wish people knew about your job?
The time it actually takes to design graphics, anything creative, even sometimes just for that one tiny social media post. One Instagram post that I did for a multi-vendor event took about 6 hours—collecting the images from each vendor, digging online for the information that should have been given but wasn’t, and putting it all together cohesively was quite the feat. After collecting all that for the first post, most of the follow-up posts took approximately 30 minutes of gathering since I took the time to put all the information into one accessible area. But the time aspect is definitely misunderstood by many.
What is the one tool for your job that you can’t live without, and why?
Is the computer a choice? I guess you’re asking about tools ON the computer… There is a little program on the Mac called Pixelmator. Photoshop is very expensive, and I wasn’t able to afford it, but as my job morphed, I needed to do more intricate creative designs. My husband had found Pixelmator (we refer to it as “Photoshop Lite”) It has allowed me to do some designs that I would have never imagined I was capable of 10 years ago.
What is the biggest mistake that you see churches making when it comes to communications and marketing?
The biggest mistake I see is misunderstanding change in communication is not a change in the message of the Gospel. The way society as a whole has changed so much. People don’t communicate in the same way. Churches can misunderstand that when we say we need to change how we communicate with people to get the message across that, we aren’t changing the message. I loved the book released last year: Rethink communication. It brought so much of this to light but also gave some solid ways to show how to move forward in this area.
Who is someone that you look up to in the church communications world?
I found Phil Bowdle’s book in a random search I was doing and found it in a site called “Church Marketing Sucks.” I respect Phil’s perspective and his insight into this communications arena. Although I’ve been in this world quite some time, it’s only been this past six months that I realized there was a whole world out there! Brad Caldwell invited me to this Church Communications Group in the fall of this past year and my eyes were opened! So I have quite a limited perspective of the whole “world” of church communications. I respect and appreciate the input that I have seen & received from this gathering of folks on the ChurchComms Facebook group, and it’s one of my most frequented social media arenas these days.
Sally has mentioned a lot of great points in this short interview. We love a communicator that is challenged by change, embraces change and applies it to her work. Continue to inspire others to see a different communication perspective like you, Sally!
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