What’s your name?
Scott Magdalein
Where do you serve, what is your title, and how long have you served there?
ServeHQ, founder, 4.5 years
How would you describe your job to someone who doesn’t go to church?
I serve churches by building software tools that help leaders build better and healthier volunteer teams.
What were some of the things that you experienced that shaped the way you approach your work?
I’ve had a mix of experience in small and large churches across the cultural and denominational spectrum. Plus I’ve worked in software and marketing agencies.
What’s the one thing you wish people knew about your job?
I wish they knew how much I genuinely love talking with ministry leaders and just listening to what’s going on and encouraging them. I truly love it.
What is the one tool for your job that you can’t live without, and why?
Aside from email, it’s probably the Gsuite of productivity tools. I use Docs and Sheets extensively.
What is the biggest mistake that you see churches making when it comes to communications and marketing?
Mostly worrying too much about perfect branding/design and not enough about authentic, consistent presence online
Who is someone that you look up to in the church communications world?
Aside from Katie and Kenny? Well, there’s one person that is quietly killing it and few people know her. It’s Lori Bailey at Life.church. She runs comms for one of the largest churches in the world.
Scott, you are one of the most passionate people we have encountered in our community. Your love for the job as a church communicator exudes beyond a few words. We really loved reading your entry. Keep going!
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