Name: The Seth Muse
Where do you serve, what is your title and how long have you served there? Communications Director, Hope Fellowship Church in Frisco and McKinney, TX. Been here since July 2017.
How would you describe your job to someone who doesn’t go to church? I make sure the outside perception of our church matches who we really are inside. So to sum it up, I guess you could say, “If there was a problem, yo, I’ll solve it.”
What were some of things that you experienced that shaped the way you approach your work? I’ve had bad bosses. I’ve seen corruption. And no one is more aware of my mistakes than I am. I approach my work as a daily privilege that God doesn’t have to let me do, but He does. So I am grateful. I’ve worked in small church and big church and honestly, we deal with the same problems just on different scales. I also grew up when the internet was forming, so I take none of this for granted! People are first.
What’s the one thing you wish people knew about your job? How important what I do is to the life and culture of the church. The pastor talks to the people for an hour on Sunday. I talk to them all week long. I wish pastors knew how to leverage their social media and communications people for more than making something for this weekend they thought of last night.
What is the one tool for you job that you can’t live without and why? Instagram. It just does everything. Like a Playstation, which I also can’t live without. With Instagram, I can show, tell, reach, and play. I can keep up with my friends, make new ones, and tell great stories. I seriously don’t know why more churches aren’t pushing this platform hard. Honorable mention: Canva. Time and life-saver.
What is the biggest mistake that you see churches making when it comes to communications and marketing? Copying other churches’ content and tactics instead of copying the principle. We have such church envy it’s paralyzing in our actual communities as we crank out incredible-looking content that doesn’t connect with our audience at all.