What’s your name?
Where do you serve, what is your title, and how long have you served there?
My husband is the lead Pastor of Freedom Church in Bossier City and I co-pastor with him. We are a church plant/revitalization and launched in January of 2016. I head up all of the communications and run a lot of day to day operations as well as pastor and teach!
How would you describe your job to someone who doesn’t go to church?
Being a smaller church of 200, I wear a lot of “hats”. My main job is communicating all of our events/ministries, running our office, and overall assisting in pastoring the great people God has entrusted us with. I maintain our website, social media and church records on a daily basis!
What were some of the things that you experienced that shaped the way you approach your work?
When I figured out that I could put out content that was just as relevant and important as any well known mega church (even if on a smaller scale), my work began to soar. The “knowledge” of how communications works is not something that is unattainable. Just get out there, read what the top leaders of Communications are doing, and apply it. You also have to be able to see where you make mistakes and strive to improve. Communication changes rapidly and it’s important to always approach everything you do as a “learner”.
What’s the one thing you wish people knew about your job?
That it’s not a job but a calling. Every person I reach out to, every picture or graphic I make I do for the glory of the Lord. It’s not a “job” to me. And what we do matters. The first sentence in the Bible is about how God, “created”. What I do is a direct reflection of what He has already done! I love it!
What is the one tool for your job that you can’t live without, and why?
MY MACBOOK. It’s literally like my purse. In fact, I make sure I have a purse that’s big enough for me to stuff it in. (Wink). Oh, and the app, Over. I respect you Canva users but OVER is where it’s at for me!
What is the biggest mistake that you see churches making when it comes to communications and marketing?
Trying to be like everyone else. Every church and its culture is unique. Figure out what works for your demographic and your people. Work from there. Definitely try things you might see other churches succeeding at, but tailor it for your body. Don’t compete either! We are in this together!
Who is someone that you look up to in the church communications world?
My top people are Katie Allred (Because she’s a #girlboss) and Brady Shearer and the entire Pro Church team. I have never met them personally but they feel like friends. They are so quick to answer any question I have and I love their content. I am thankful for their constant pursuit and pioneering efforts to see the church progress our digital age!
What light but powerful statements from a very dedicated church communicator. Shera, we are grateful for your excellence in showing us how communication is done. Keep up the great work!
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