What’s your name?
Where do you serve, what is your title, and how long have you served there?
I have been serving as Creative Director at First Baptist Church Keller for almost six years.
How would you describe your job to someone who doesn’t go to church?
I help spread the Gospel of Jesus Christ and how you can experience His gift of forgiveness and salvation through His shed blood on the cross. I work online and in print. I create unique graphics for almost all of our events, publications, and announcements.
What were some of the things that you experienced that shaped the way you approach your work?
While I am mostly speaking directly to our congregation, I need to reach the unchurched and the lost with the message of Christ. You can’t use “church speak” or those outside the church won’t understand or react to your message.
What’s the one thing you wish people knew about your job?
My job is not about making things “pretty.” It’s about using proven strategy methods to reach people where they are and engage them in learning more about Christ, salvation, and the Christian walk.
What is the one tool for your job that you can’t live without, and why?
Prayer. I have been asked how I come up with the images/messages I use for my communication pieces and how I “hit the mark.” I answer, “Research and prayer.”
Also, my MAC is very important to the way I complete my work. I’ve tried other machines, and they just don’t have the “oomph” I need to get the job done.
What is the biggest mistake that you see churches making when it comes to communications and marketing?
Not thinking about their audience and hitting them on all channels. Some churches try to be too “edgy” when what folks want is a straightforward approach to the truth. Others are stuck too far in the past visually and don’t reach a younger audience easily. It’s a tough balance.
Who is someone that you look up to in the church communications world?
My pastor, Keith Sanders. I call him the King of Brevity. He can clearly communicate his intended message in fewer words than most pastors I know. He keeps you engaged regardless of your age and knowledge of scripture.
We love how straightforward and insightful your answers are, Yvette. Creative work is definitely more than making things pretty, and most people look past the fact that we also apply strategies in our output. Keep up the great work, Yvette!
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