Four Things Every New Communications Minister Should Know

I think it’s pretty overwhelming to a join church staff.

There’s new staff to meet, a new culture to navigate, and political landmines to avoid. However, there’s no official “here’s what to do in your first 90 days” handbook. Instead, you’re usually left up to your own leadership instincts to establish yourself.

However, there are some things you should understand (especially if you’re new to the church communications world). Here’s a quick list of four things you should know.

  1. Content is NOT king. Despite what you’ve been told content is not king. At some point that phrase was true. However, given the large amount of content that’s created on a daily basis, content no longer has the value that it used to. So whatever perceived value you think your content has, understand that it’s a drop in the bucket of what’s being created at this very moment.
  2. Content in the context of relationships is king. This what every successful content creator understands. You can create the best content in the world, but if there’s not a relationship to the audience, then the content will fall flat. It’s how Chance the Rapper and Casey Neistat still thrive even though they give away their content. They put a premium on their relationships and not their content.
  3. Your church’s content must be a part of people’s daily digital habits. Everyone has a daily digital habit. Whether it’s checking Facebook or Instagram when they wake up or reading their email before they go to sleep, most of us have a daily digital habit. Your job is to figure out how to get your content on those platforms so that people consume it on a daily basis.
  4. You have to align your audience and your channels. One of the mistakes that most new communications staff make is that they assume that their audience uses the same social platforms as they do. When you first join a church staff, take the time to figure out what platforms your congregation uses and make that your primary emphasis. Don’t assume they’re just like you when it comes to how they use social media.

Also, remember that you’re not alone. There’s a group of 13k church communication leaders just like you who are willing to help you navigate this new world. Click here to join.

Who Wrote this?

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore


‘Tis the Season of Gifting

‘Tis the season of gifting and gathering, where visitors, volunteers, and ministry efforts surge, often dividing our attention between our families at home and our

Pssstttttt—Want to know our secrets?

Here’s how to learn more from church leaders across the world: 

  1. Stay up-to-date on the people, technologies, trends, and best practices shaping the future of communication strategies for your church, delivered directly to your inbox. >> Join the List
  2. Join 20,000+ peer communicators worldwide who are part of the Church Communications® community, supporting each other each and every day >> Join the Facebook Group
  3. Explore related topics in more depth on the Church Communications® Podcast >> Subscribe to the Podcast
  4. Connect with us on social >> Instagram, Facebook Page, Twitter

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we use personally and believe will add value to my readers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”