Church Communications Conference 2024

How to Create Content That Extends Your Reach

Katie Allred

How to Create Content That Extends Your Reach

Katie Allred

Are your posts not getting much reach? Thinking about how you can get your content strategies better? In these instances, what should you really do to reach your target audiences? You want something that could engage them, leading to the growth of your community in time. 

In this article, I will share with you a post I have made in Church Communications’ Facebook group, with some of the responses and reactions from our members. This is a simple strategy that you can consider, it could help you get better local reach in your community and maybe even beyond.

The Post:

A couple of weeks ago I talked about how you should name your sermon videos something useful that people would search for like “How to pray” so people will find your content when they search on YouTube.

Let me give you another tip, are you creating written content about felt needs? For example, do you have an article on how to pray on your website? How to follow Jesus? How to deal with grief? Google prefers to show local content to these questions when it’s available but it’s almost always not available. If you write an article, and post it to your church’s website and also make a video and post it to your church’s YouTube channel, I guarantee people locally will see it when they search for these bigger questions—felt needs.

Also, a quick tip that you should keep in mind, get the transcript of your sermon and post it on your website. The transcript has a lot of keywords that help your site become a local authority on Jesus. I recommend a service like Rev

Response:

“Our third-highest hit on our website right now is a blog post titled “Does God love Satan.” This is the best, and easiest advice.” Derek Hanson

“This is so on time. Just told my team this. Confirmation! Thanks for sharing.” Danielle Rabb

“I’ve seen gotquestions.org sometimes attach video answers to their questions. But they also have either a transcript or a full-text answer to the question along with the video. Churches could do something similar.” David Brandt

Conclusion:

Always remember that these things do not happen overnight. It takes time and effort for these things to take into effect. But even simple things can lead to great success once you make it a habit and practice repetition of these disciplines.

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