fbpx

How to Demonstrate the Power of a Communication Strategy to Leadership

I remember a church leader once told me, “Evan, the problem with our church is we’re trying to be all things to all people, so we have to communicate everything, to everyone, in every way possible, and that doesn’t move anyone to take a next step.”

 

So true. Maybe you feel that in your role as a church communicator.

 

Most communication leaders know focusing your communication around a smaller number of strategic priorities can help move your audience to action better than multiple messages about competing priorities. If you’re needing to communicate this concept to your team or church leadership, consider this illustration – it can be a story you tell, or even better, go outside and demonstrate the idea.

 

Picture a mess of some kind on your church sidewalk. Some mulch that strayed. Dirt off someone’s boot. Maybe a little treat left by a dog and his or her owner. Now, imagine you’re trying to use water from a garden hose to move that mess into the grass or flowerbed. You’re likely familiar with the nozzle that fits on the end of a garden hose allowing you to create a powerful spray for a gentle shower by twisting the nozzle open and closed – picture that or better yet turn on the water.

 

Unfocused communication is like a garden hose nozzle adjusted to a gentle shower. It gets the mess and the sidewalk wet, but it doesn’t move the dirt anywhere. In fact, the gentle shower might even make the mess bigger. Twist that nozzle and you focus that water into a powerful stream, and soon, the mess has been moved off the sidewalk. Focusing the water moves the mess, just like focusing your message and your competing priorities can move your people to action.

 

As you consider your communication plans, are they focused on moving people to take a next step? If not, perhaps fewer, focused messages is the answer.

Who Wrote this?

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Design

Our Favorite Christmas Backdrops

No one knows how to ‘Deck the Halls’ more than the creatives that work in the church! Christmas season is one of those seasons where

Pssstttttt—Want to know our secrets?

Here’s how to learn more from church leaders across the world: 

  1. Stay up-to-date on the people, technologies, trends, and best practices shaping the future of communication strategies for your church, delivered directly to your inbox. >> Join the List
  2. Join 20,000+ peer communicators worldwide who are part of the Church Communications® community, supporting each other each and every day >> Join the Facebook Group
  3. Explore related topics in more depth on the Church Communications® Podcast >> Subscribe to the Podcast
  4. Connect with us on social >> Instagram, Facebook Page, Twitter
 

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we use personally and believe will add value to my readers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”