I would say your church most likely has its very own website. This is usually the case with most churches in today’s world.
However, is your church website effective? Is it convenient for your current church congregation? How about visitors – are they able to navigate your website easily and find information quickly?
Let’s break down how to run an effective church website together!
Cohesive Vision and Design
Having an attractive website might not be the first thing you think of when running an effective church website, however, it should never be overlooked. This is one of the simplest ways you can draw people in.
By creating and/or updating your website to be visually appealing will encourage people to check out your website. It will feel inviting and they will feel a sense of trust in your church. This can help open the door for many visitors.
A cohesive design and vision not only helps build trust in others but also creates your church’s brand. You will be easily recognizable and stand out.
Maintaining Your Church Website
Make sure to always keep your church website up to date with all of your latest information, events, and other activities.
One of the main reasons why people visit your church website is simply to stay informed about these things. People can get frustrated if the information has not been updated in a while.
Keeping your website updated with relevant information is also showing that your church is prepared and on top of your game!
Lastly, you should always review any content or copy your post on your website. Make sure that what you are posting is engaging and important to your congregation and visitors. Also, make sure to proofread everything you do.
Integrated with Your Social Media Platforms
Integrating your church website with social media gives people a chance to engage with other members and interact with your church.
For an example of social media integration, have social sharing links/buttons that allow people to post a blog straight to their social media account. That is much more convenient than having to copy and paste the URL. You can also put links/buttons in the footer to attract more people to your church social media accounts.
Not only is this a great way to build up more trust and engagement with your congregation and community, but it enhances the user experience when visiting your website.
Conclusion
As you find yourself working on your church website, keep these simple ideas in the back of your mind! Running an effective church website is not difficult, but it does take persistence. Have fun, and reach others with your awesome website!
