Redesigning your church’s logo is no longer as simple as changing your logo and displaying the new version on your website. Especially now that we have a lot of different ways to connect and engage with our community, the process of rebranding our churches could become more complex. But despite all that, there are instances wherein it is necessary for us to redesign our logos.
Before anything else, it’s important for us to fully understand the pros and cons of redesigning our logos. It’s a major decision, and we need to carefully weigh out options before making a choice. From there, we can reevaluate our reasons for rebranding, and whether to push through or not. Now, let’s look at the things we should consider first.
The promising outcomes of redesigning your church’s logo is fairly obvious. The intention of a rebrand, after all, is to enhance our image in order to become more relevant, more competitive, and more interesting in your community. Here are some of them.
Fresh and modern look. How long have you used your logo? Do you think it’s time for you to give it a new look? Best practices in graphic design are continuously evolving through the years. Today, aesthetics are different than they were in previous years. And, like it or not, if the logo looks old, you can be perceived to be less competent, or outdated in the modern world. A new, modern look, on the other hand, can offer the impression of being relevant.
Updated representation of who you are right now. Your logo may have been a good representation of who you are as a church at some point. Or maybe at the moment, you created your logo, you didn’t give it any thought at all. The world has changed since you first made your logo. Your organization probably did, too. Updating your logo allows you the opportunity to accurately describe who you are right now.
Better adaptability. How easy is it to actually use your current logo? Do you spend a lot of money to have it printed in full color? Can it be embroidered on a hat or shirt easily? Is it appropriately sized for invoices? In emails? For all of your ads online? Updating the logo could make it much easier for you to use, besides having a fresh look.
Gain more attention. The release of a new logo may offer your church a real boost to your branding and attract more attention. Individuals like vibrant, shiny, new things and a revamped logo can generate interest in your community. An updated logo can also help you appeal to a different target audience if you’re trying to. This is particularly true if a younger demographic who sees the world differently and has different perceptions from other generations are the new audience you want to reach.
On the other hand, the hard thing about rebranding your church is that it entails adjustment. For an organization, this is never easy. There are a few potential problems that could arise when things don’t go as expected. Here are the possible cons of redesigning your logo.
Confusion may occur. You have to evaluate whether changing your logo would create confusion between your existing customers and your general audience. This might not be a concern if the current logo isn’t that much on display. But this must be discussed if your logo is a major part of your branding as a church.
Loss of current brand recognition. Will changing your logo lead your church to lose the current recognition you have? Probably. It varies depending on how distinctive the new logo is, how supportive your existing members are, and how much brand recognition you have for your current logo. To launch the new logo and maintain your church reputation, you may need to turn up your online presence and engagement efforts.
Added expenses.Redesigning your church’s logo typically requires significant financial resources on your church’s part. Now you should assess where you’re going to use your logo. Would all your current materials need to be modified with the new logo? Like your signages, uniforms, printed materials, invoices, promotional items, and more.
Reinforcement takes time and effort. It is a lengthy and complicated process to reinforce a whole new image in the minds of your audience. Besides changing your logo on your website, you will probably have to adjust it on your social media pages There is a long list of related and cumbersome changes that you need to do for all of your online platforms. In order to prevent any misunderstanding or inconsistency, these changes must also be conducted in a timely fashion and must be effectively communicated to current church staff and members.
Redesigning your church’s logo can be totally worth it when executed properly. It is important, however, to be clear about what you are hoping to achieve before you start, and to be as direct as possible during the transition. Your church members are going to want to know how it will work, too, so make sure to include them in the process.