How to Respond During Moments of Crisis

We as Americans are dealing with the worst mass shooting in our history which occurred in Las Vegas on October 1, 2017.

This is, in fact, a crisis.

A crisis should interrupt “regularly-scheduled programming” for Christian communicators.

While the gunfire has stopped, the heroic lifesaving efforts continue at this moment. The effects will last for years. What we do right now matters. Eternity could be in the balance for someone who sees the love of Jesus and the Hope of Glory in us at this very moment. We – as ones who represent Jesus Christ – have an opportunity to minister and share. Our neighbors, our friends and the world must see our difference – our hope – in times of crisis. While we may be thousands of miles from Las Vegas, we can be very close to those who are hurting and helping.

Perhaps a few reminders are in order for us as we communicate the love of Jesus.

In crisis communication, the don’ts are as important as the do’s.

  • Stop now and pray for all of those at the concert. Especially pray for first responders and their families, those whose loved ones have died and those who are being treated now at Nevada hospitals. Pray for leaders who are now barraged with mountains of decisions that must be made.
  • Love and show grace with your words. Refrain from political commentary and remarks of judgment and don’t forward these type comments on social media or participate in a back and forth with those who are offering idle talk.
  • Point people to Jesus but don’t beat them up with scripture. Share the comforting words of the Bible in a loving, graceful way.
  • Share lovingly and in your own words and life experiences how one can accept Jesus as savior and how He carries our burdens and our sorrows; Jesus is not our best hope, He is our only hope. By entrusting our lives to Him we can have personal victory in times of crisis and the strength we need to go forward. “Because He Lives, we can face tomorrow…”
  • Be available to listen. Open your mind and heart, your home, your house of worship for prayer. Crises are our best opportunities to be available to share the hope that is within us. Be available. Listen. Pray with others.
  • Be one. If we call on Jesus as Lord and savior, let’s stand together – put religious differences aside – and show the nation and the world what unity in Jesus is all about.

Who Wrote this?

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore


Our Favorite Christmas Backdrops

No one knows how to ‘Deck the Halls’ more than the creatives that work in the church! Christmas season is one of those seasons where

Pssstttttt—Want to know our secrets?

Here’s how to learn more from church leaders across the world: 

  1. Stay up-to-date on the people, technologies, trends, and best practices shaping the future of communication strategies for your church, delivered directly to your inbox. >> Join the List
  2. Join 20,000+ peer communicators worldwide who are part of the Church Communications® community, supporting each other each and every day >> Join the Facebook Group
  3. Explore related topics in more depth on the Church Communications® Podcast >> Subscribe to the Podcast
  4. Connect with us on social >> Instagram, Facebook Page, Twitter

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we use personally and believe will add value to my readers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”