Church Communications Conference 2024

Stop Creating Content One Piece at a Time

Michael Tuszynski

Stop Creating Content One Piece at a Time

Michael Tuszynski

Staying on top of church communications and social media is challenging, especially when you’re not batch creating your content. This efficient approach involves producing and scheduling multiple pieces of content in one work session, rather than creating them individually when needed.

Batch creating content allows you to dedicate a specific time to brainstorm, create, and schedule content for a select period of time. This will save you time and help you to avoid the stress of constantly coming up with new ideas and content on the fly. By producing content in batches, you also ensure that your church maintains a consistent posting schedule, branding style, and similar messaging tone for each event/sermon series/campaign you’re communicating about. By focusing on one batch of content at a time, you can refine your message, proofread, and polish your content, and ultimately improve its effectiveness in engaging your church.

With content creation out of the way, you’ll be able to focus on real-time engagement with your community. This flexibility allows you to promptly respond to comments, questions, and messages, fostering a stronger connection with your audience. Batching your content also affords you the time and ability to produce content spontaneously as the need arises.

You probably love your job and think of it as “building the Kingdom” more than “work,” but by setting aside specific times for content creation, you can maintain a healthier work-life balance and prevent burnout. Knowing that your content is planned and scheduled saves you time and effort, and reduces the pressure to constantly come up with new ideas.

 

Let’s Break it Down – How to Batch Create with the Bucket Method

 

The bucket method of content creation is a strategy used to streamline and organize the content generation process by dividing it into distinct categories, or “buckets.” These buckets allow you to more thoughtfully share content in a range of topics for your church.

The first step is to identify the categories, or “buckets.” Start by identifying the core communication pieces relevant to your church and name them. Next, think through what type of content could be categorized into each bucket. Try not to exceed more than 5-6 types of content here.

 

 

 

 

Next, develop your content calendar that outlines when and how often content from each bucket will be published. This helps to ensure that the church is consistently producing and sharing content across all categories.

 

Ready To Go

 

After your content calendar has been made, batch create the posts, then schedule it out through the Meta Business Suite (Facebook and Instagram), or sites like Buffer or Later. You can also utilize scheduled email blasts through Mailchimp or another similar service provider.

 

Batch Create, Save Time, and Minimize Burnout • Batch creating content will save you time, maintain your church’s brand consistency, improve the quality of your communication, and keep you from overworking all the time.

 

Want to strengthen your church communication skills even more? Download our FREE 20+ page guide!

 

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