Thou Shalt Not Covet Thy Neighbor’s Digital Strategy

Social Media and Digital Strategy

With social media it is so easy to look at what other people are doing and to want what they have put in front of you.  They are taking trips, getting married, having beautiful kids who do such cute Instagram worthy things! #Goals right?!  But did you know the same thing can happen with businesses and **gasp and clutches pearls** churches?

Thou shalt not covet thy neighbour’s house, thou shalt not covet thy neighbour’s wife, nor his manservant, nor his maidservant, nor his ox, nor his ass, nor any thing that is thy neighbour’s.

Exodus 20:17

Or in digital terms: Thou shalt not covet thy neighbor’s digital strategy.


It’s so easy to look at churches A, B, and C to see what a great job they are doing!  The content is engaging, the photos are high quality, they have all the right hashtags, everything is perfect.  

You start to look at your own work and downplay what you have done and the level of skill you have.  You even go so far as completely shifting your strategy to mimic what they have. But the grass isn’t always greener on the other side.  The truth is the other side is probably totally different. Although we are ONE body – we are made up of multiple parts that function differently – including church congregations.


The other side may have a full team of designers and content creators that work tirelessly to create such compelling work.  The other side may also have a different audience that has specific content that resonates with them. So what do you do? I’ll leave you with a few things I’ve learned from social media:

  1. Set goals – What do you want your social media to be? What’s the overall goal? Set a goal and focus on hitting it, but don’t be afraid to evolve it. 
  2. Focus on your metrics – You don’t have other churches’ metrics. You only have your own, so focus there and build a strategy.
  3. Create engaging content – Pay attention to the likes, shares, and comments.  Your followers tell you exactly what they want. Don’t be stagnate, just pay attention and proceed accordingly.
  4. Repeat! 

And as a reminder – Thou shalt not covet thy neighbor’s digital strategy!

Who Wrote this?

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore


‘Tis the Season of Gifting

‘Tis the season of gifting and gathering, where visitors, volunteers, and ministry efforts surge, often dividing our attention between our families at home and our

Pssstttttt—Want to know our secrets?

Here’s how to learn more from church leaders across the world: 

  1. Stay up-to-date on the people, technologies, trends, and best practices shaping the future of communication strategies for your church, delivered directly to your inbox. >> Join the List
  2. Join 20,000+ peer communicators worldwide who are part of the Church Communications® community, supporting each other each and every day >> Join the Facebook Group
  3. Explore related topics in more depth on the Church Communications® Podcast >> Subscribe to the Podcast
  4. Connect with us on social >> Instagram, Facebook Page, Twitter

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we use personally and believe will add value to my readers. We are disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”