Church Communications Conference 2024

Tips & Strategies To Boost Your Event Attendance This Summer


Tips & Strategies To Boost Your Event Attendance This Summer


Church events are more than just gatherings—they’re opportunities for fellowship, faith, and outreach. Whether it’s a summer picnic, a youth retreat, or a fundraiser, these events play a crucial role in bringing people together, building stronger relationships, and engaging with the wider community. 

Organizing successful events requires strategic planning and promotion. Let’s go over a few best practices to boost your event attendance this summer, ensuring your church events are well-attended and impactful.

1. Figure out your target audience

  • Identify demographics: Understand the age groups, interests, and needs of your congregation and local community.
  • Tailor your approach: Different events appeal to different segments; customize your marketing and activities accordingly.
  • Engage with feedback: Use surveys or casual conversations to gather insights on what your community actually wants or needs.

2. Plan events people want to attend

  • Seasonal themes: Take advantage of summer weather with activities like outdoor worship concerts, barbecues, and sports events.
  • Innovative ideas: Mix it up! Try out something new, see how it goes, and keep iterating. Maybe have baptisms at a local lake or have your usual weekend services outside.
  • Interactive elements: Include hands-on workshops, games, and interactive sessions to keep attendees engaged.

3. Have a clear brand & visual appeal

  • Consistent branding: Use the same logos, colors, and themes across all promotional materials. The main elements should be consistent with your regular branding on your website and at your church. 
  • Visual storytelling: Utilize photos and videos from past events to create anticipation. Make sure to get permission from your members before posting publicly on social media (especially minors). 
  • Professional design: Invest in quality design for flyers, social media posts, and banners to attract attention. You don’t need to break the bank; there’s plenty of free resources out there.

4. Create a holistic promotional plan

  • Multi-channel marketing: Use a mix of email newsletters, social media, church bulletins, and local advertising.
  • Leverage your members: Encourage your congregants to spread the word to their friends, family, and larger networks. A personal invitation can go a long way!
  • Early & frequent promotion: Start promoting well in advance and maintain a steady flow of reminders. 

5. Recruit volunteers

  • Engage your congregation: Invite members to take active roles in planning and executing events. Summer break is a great opportunity for teens to serve and get volunteer hours in the process.
  • Clear roles & responsibilities: Ensure volunteers know what is expected of them and provide necessary training.
  • Appreciation & recognition: Show gratitude through thank-you notes, shout-outs, and volunteer appreciation events.

6. Don’t be afraid to charge for events

  • Cover costs: Ensure that your event is financially sustainable by charging a nominal fee. This can be as simple as a $5 entry fee for movie night to cover candy, popcorn, and drinks. 
  • Value perception: Charging for events can sometimes increase perceived value and commitment and encourage more people from outside of your church to attend.
  • Offer discounts: Provide options for those who may not be able to afford the fee to ensure inclusivity. Early-bird discounts are a great way to encourage early registrations too.

Shine bright this summer 

Summer outreach is all about building relationships and sharing Christ’s love with your friends and neighbors. Let’s make this summer an unforgettable one!

Summer church events require a lot of effort, planning, and coordination from your team. A tool like Subsplash Events can help you simplify and streamline all your summer programs with features designed for event management and volunteer coordination. Subsplash allows you to focus on what matters most—creating fun and faith-filled memories

If your church isn’t using the Subsplash Platform yet, schedule a free demo with a Ministry Consultant today! 




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