Why Is Church Outreach Important?

Katie Allred

Why Is Church Outreach Important?

Katie Allred

Every church has a growth strategy. As church leaders and believers in Christ, we are called to spread the love of Jesus everywhere and to everyone. One of the ways we can reach people is by consistent outreach. By meeting the needs within our communities, we display God’s love and offer up an invitation to get to know Him better through our churches.


The Great Commission


Outreach was a command given to us by Jesus. Matthew 28: 19-20 says, “Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you.” 


That seems like a pretty simple task, right? Maybe not. As ministry leaders, it’s important that the love and light of God is evident everywhere we may go; at home, around the neighborhood, even at the gym. People will see the evidence of God’s love through you. By displaying God’s love all around us, we encourage others to ask God to help them do the same.


A huge amount of outreach is done through our church families. Assuming that your members fully understand God’s call to make disciples of all nations can stunt your outreach. Consistently come back to the Great Commission and explain what it really means for you and your congregation.


Outreach Is Done Individually


Without outreach, it is impossible to spread the word of Christ to the world. The unfortunate thing is that there are so many people who haven’t heard the gospel, even just in your own community. This can be very discouraging news, but we have been given such an amazing opportunity to spread the love of Christ.


Mission trips are an example of a great way your church can show God’s love to those who may not know Him. Volunteering at places like thrift stores is another way for your church to display God’s love. A lot of people think that you have to do these huge acts, or go across the world to make a difference, but the truth is that there are so many ways to show God’s love that doesn’t even involve leaving your community. Even simple things like holding a door open, helping someone cross the street, or complimenting someone is sharing the love of God. It is essential that your congregation knows that people see the love of Christ displayed through them.


Outreach Is Done With Your Church Family


While a lot of outreach is individual, there is still a ton that your church can do to provide your members with outreach opportunities. Your church will become more active with outreach through your influence as a ministry leader.


Provide multiple opportunities that capture the attention of your church. Not everyone is going to be interested in helping with everything. Some people may want to help with opportunity 1, while others would rather help with opportunity 2. 


Try to provide opportunities in your church’s community. Not only does this make it easier for your church members to commit to whatever service of outreach it may be, but it also benefits those you are serving when they decide to visit your church one Sunday.


By providing outreach opportunities within your church, your church family is able to get to know one another better and grow closer together.



The Church Outreach Strategies summit is this week on August 25! Need new ideas for ways to connect with your community? Check out the Church Outreach Strategies summit. Get inspired by innovative outreach strategies and real-life examples of outreach that works!  Register for your free ticket today, and don’t miss out on this exciting event! Claim your ticket here:

Also, last chance to catch the early-bird special! This All-Access Replay Pass is only $49. Best of all, you will get access to the whole summit video library for 6 months AND access to all the material. After the event, the price jumps to $99 so be quick!  




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